A distinctive skillset, offering a well-rounded package of expertise

Value-based Decision Making

The primary driver behind the successes of gambling-led Brighton FC & Brentford FC is the consistency in decision-making from leadership. The core principles of the gambling industry translate seamlessly with those of any business determined to witness long-term growth, especially in one as volatile and dominated in 'noise' as football.

Evidence of long-term success in a related industry paints a picture of how these value-based decisions stimulate real-life growth. My trading record within my Spreadex career (£9.5m in trading revenues at 111% PPB) and professional gambling career (59.5% profit on stakes) evidences sustained strength in decision-making.

These core principles include:

• Constant use of all data & information sources to minimize emotional bias from decision-making

• Understanding of short-term variance and not allowing this to cloud judgement

• Using empirical evidence to create strategy, rather than historic beliefs (age ≠ success)

360° Recruitment Process

Strategy Design & Implementation

Understanding & implementation of a 360° recruitment process ensures greater probability of a successful transfer. I have been witness to this at Brentford FC and have replicated this on two occasions, at AFC Wimbledon & Forest Green Rovers FC.

The core features include:

• Implementing strategy pieces into the recruitment process

• Identifying 'value' markets from which to recruit

• Implementation of data processes to aid filtering process (real-time performance, physical, medical, character, financial)

• Creating & managing comprehensive scouting department

• Partnering with a betting syndicate

• Creation of an in-house platform to provide long-term club solution, regardless of staffing

• Player pathways, both from recruits and those under contract (including academy)

No business or sports club can achieve its goals without a clearly defined long-term strategy. Within football, all roads lead to the 'big 6' Premier League teams, and clear understanding of how to design a growth strategy, designed on maximising revenues on & off the field should be of primary importance to ownership groups.

My experiences at Spreadex evidenced my ability to design & aid business growth, but have also shown me 'what good looks like' from both a strategy and cultural perspective. I have been fortunate enough to witness this again within football, with Brentford FC.

During MSc Sports Directorship, my core focus was on strategy design & implementation and this was successfully evidenced during my time at AFC Wimbledon - a club for whom a growth strategy is essential given its ownership structure.